Holofex App Privacy Policy

Last updated: 4 November 2026

Holofex Pty Ltd (“Holofex”, “we”, “us” or “our”) provides the Holofex mobile application and related services, including access to AI HOLOLAB.

This Privacy Policy explains how personal information is handled when you use the app, connect to a holographic display, select or download media, or use our online services.

Privacy contact: team@holofex.com
Website: https://holofex.com

1. Information we handle

The information handled depends on which features you use.

Display and connection information

When you connect to a compatible holographic display, the app may read and process:

• Display name, model, firmware version and device identifier.

• Display Wi-Fi name and local IP address.

• Connection, power, brightness, colour, angle and Bluetooth-audio settings.

• Playback status, content names, playlist order, duration and repeat settings.

• Technical responses needed to operate the display and confirm commands.

A device identifier or Wi-Fi name may contain information chosen by you or the manufacturer.

Photos, videos and other content

When you select content, the app may process the selected file, its filename, technical metadata, thumbnails and your editing choices.

This includes preparing compatible display files, creating previews, adjusting crop or position, and transferring content to your display.

When you use AI HOLOLAB, the images, prompts and other content you submit are transmitted to the online service and its processing providers to perform your requested generation.

Account and online-service information

If you sign in to AI HOLOLAB or use its account features, information may include:

• Email address and account identifier.

• Authentication and session information.

• Submitted images, text prompts and generation settings.

• Generated content and saved-generation history.

• Credit balances, subscription status and transaction references, where applicable.

Payment providers process payment information when you purchase a paid service. The information available to Holofex depends on the payment method and provider used.

Technical and support information

The app and online services may process technical information such as app version, operating system, network errors, request times, IP address and diagnostic events.

If you contact support, we receive the information you provide, which may include correspondence, screenshots, media files or diagnostic logs.

2. Local controls and online processing

The app’s core display-control functions communicate with your display over a local network.

Selecting a video for local preparation and transfer to your display is separate from submitting it to AI HOLOLAB. Using local display controls does not, by itself, submit your media for AI generation.

Files prepared or stored on your phone or tablet may remain there until they are deleted by you, removed through app cleanup, or removed by the operating system.

Content transferred to a display may remain on that display after you disconnect, delete a local file or uninstall the app. Display content must be managed separately.

AI HOLOLAB requires internet access. Content submitted to it is processed online and may be stored as part of your account or generation history.

3. How we use information

We use information to:

• Discover, connect to and control compatible displays.

• Read and update display settings.

• Prepare, transfer and manage holographic content.

• Provide previews, downloads and saved files.

• Authenticate users and maintain online sessions.

• Process AI-generation requests and deliver results.

• Administer credits, subscriptions and payments, where applicable.

• Diagnose faults, provide support and improve reliability.

• Protect our services against misuse, fraud and security threats.

• Meet applicable legal and recordkeeping obligations.

4. Permissions and device access

Depending on your operating system and the features you use, the app may request access to local networking, Wi-Fi-related functions, selected photos or videos, and locations where you choose to save files.

Some operating systems associate Wi-Fi discovery with additional nearby-device or location permissions. Such access should be understood in the context of connecting to your display; granting a permission does not necessarily mean the app collects every category of information that permission could technically expose.

Bluetooth speaker controls send instructions to a compatible display to manage its speaker-audio function. This is distinct from pairing a speaker through your phone’s Bluetooth settings.

You can manage permissions in your device settings. Denying access may prevent the associated feature from working.

5. Cookies and sign-in sessions

AI HOLOLAB is accessed through an embedded web interface. It may use cookies, local storage and similar technologies for sign-in, security, preferences and service operation.

Session information may remain available when you switch between app sections. Signing out, clearing app data or changes made by the website or operating system may end the session.

6. Service providers and disclosure

We may disclose information to providers that help deliver the features you use, including hosting, storage, authentication, AI processing, payments and customer support.

For example, online services may use infrastructure supplied by Supabase and Vercel, and AI-generation providers accessed through services such as Runware. The providers involved depend on the feature and model selected.

External providers may process information under their own terms and privacy policies. Review the terms presented by AI HOLOLAB and any payment service before submitting information.

We may also disclose information where required by law, to protect legal rights or safety, or in connection with a business transfer, subject to applicable protections.

7. International processing

Holofex is based in Australia. Our service providers may process or store information in other countries, including the United States.

When information is transferred internationally, we take reasonable steps to protect it in accordance with applicable law. Privacy protections and government-access rules may differ between countries.

8. Retention and deletion

We retain information for as long as reasonably needed to provide the relevant service, maintain your account, resolve disputes, protect security or satisfy legal obligations.

Local temporary files, downloaded files, display content and online account content have separate storage and deletion arrangements.

You can delete local files using available app or device controls and manage display content through the display’s Library functions.

To request access, correction, account deletion or deletion of associated online information, contact team@holofex.comfrom your registered email address where possible. We may need to verify your identity.

Some information may be retained where legally required or necessary for security, fraud prevention or dispute resolution. Backup copies may remain until removed through the applicable backup cycle.

Uninstalling the app does not automatically delete your AI HOLOLAB account, online content or files stored on your display.

9. Security

We use reasonable technical and organisational measures to protect information. However, no device, network or online service can be guaranteed completely secure.

Protect access to your phone, display Wi-Fi network and AI HOLOLAB account. Only submit content you are authorised to use, and avoid including sensitive personal information unless necessary for your intended purpose.

10. Your privacy choices

Subject to applicable law, you may request access to or correction of personal information, request deletion, or object to certain processing.

You can also manage device permissions, sign out of online services and choose whether to use AI-generation features.

Contact team@holofex.com to make a request or raise a privacy concern. If you are dissatisfied with our response, you may contact the relevant privacy regulator, including the Office of the Australian Information Commissioner where applicable.

11. Children

Holofex is intended for general display management and business use and is not directed at children.

If you believe a child has provided personal information without appropriate authorisation, contact us so we can investigate and take appropriate action.

12. Changes to this policy

We may update this policy when our services, practices or legal obligations change. The latest version will show its update date. Where required, we will provide additional notice of significant changes.

13. Contact us

Holofex Pty Ltd
Email: team@holofex.com
Website: https://holofex.com

Please use the subject line “Holofex App Privacy” for privacy enquiries.